Fall back to business!

Fall is here and just like children are all back at school, adults are getting serious about their business again. The air changes to crisper and days become shorter, business activities resume with full energy after the Labour Day weekend. People are reconnecting and going back to their usual meetings and routines. I also notice the […]

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What is confident marketing?

Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very […]

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Ideal client – the benefits of focus

What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when writing […]

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Lead generation

 Lead generation might be considered by some people a sales tool  and not so much related to marketing. Yet, classify it as you may,  lead generation is effective only if you have thought through who is  your Ideal client and what is the message that you need to tell them  about your product or service. […]

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Life coaching and marketing

I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in London. Yet reading the materials over again and discussing them with my certification Podmates, opens up new nuances and really reinforces the skills. CTI teaches co-active […]

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Marketing Plan – why have one?

When I interviewed small business owners,  mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of running their own company, not having a marketing plan was mentioned the most. Very often when we begin a business, we think that let’s just see how it goes and […]

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