Marketing message key points

You might have noticed how some of the marketing messages that are used when describing a product or a service, make you go Yes! – I get it and I want to explore further. Whereas the others make you go – I probably need it, but if they sell it this way, I will never […]

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What is a Marketing pipeline

Some of the challenges that my clients come to me with are setting up their marketing in a way that helps them bring a steady flow of their ideal clients to their business. Very often people have tried different things and the results are not consistent or there is no response. That is where an understanding […]

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Ideal client – the benefits of focus

What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when writing […]

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Filling the pipeline with Ideal clients

When I started Coaching by Ave Peetri Inc., I did not know anyone in Calgary. We had just arrived in Canada and I had made a decision to start my own company. Now 16 months later, I have no difficulties filling my business with my Ideal clients. When I analysed what I have done over […]

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Lead generation

 Lead generation might be considered by some people a sales tool  and not so much related to marketing. Yet, classify it as you may,  lead generation is effective only if you have thought through who is  your Ideal client and what is the message that you need to tell them  about your product or service. […]

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Are you everything to all people?

Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who […]

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