Marketing as a journey

Most of us want things to work, sooner rather than later. When you start a new venture – like your own business, you want to get results and start doing the things that motivated you to embark on that journey. Even if you have had lots of practice starting and running your own companies, there […]

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Is there such a thing as a Marketing Style?

That’s was one of the questions asked last week when I was presenting about the Top 7 Marketing Mistakes that Small Business Owners Make and How to Avoid them. In my presentation, I had said that many people feel that Marketing themselves feels somehow wrong, but the problem is not them or Marketing, but they are […]

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Yoga and confident marketing

What is it that connects yoga and confident marketing? This is a question I had to answer just recently. When an organizer of a Meetup group asked me what could they do to bring more movement and play into their regular lecture type sessions, I blurted out – how about yoga and marketing? A week […]

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Putting emotions into marketing message

Recently I have been thinking how emotional marketing is really the key to more confident marketing. I hear too often, even from professional marketing people, that your marketing message is all about providing your client with statistics and case studies that your product is adding value. As if any client was a computer that makes […]

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How to build your confidence?

Have you noticed how you tend to avoid things that seem a bit scary or unmanageable? I definitely do. Right now I am trying to avoid tasks that take a long time to execute. Yet I know that I need to start one day. If I don’t start I will never get where I want […]

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What is confident marketing?

Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very […]

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