Strengths and weaknesses

Quite often I have conversations with different business owners who are saying that they need to overcome their weaknesses and then they are able to market themselves better. I usually respond that let’s start with working with your strengths in marketing first. My firm belief is that everyone can be marketing themselves with good results […]

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Refine your message to double the results

You might relate to that – I have spent countless hours on web copy and the refining the rest of my messages. It is different to describe things on paper or web versus when you actually speak to people. Also when you are having conversations – what is the emphasis of your message and what […]

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What is confident marketing?

Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very […]

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