Refine your message to double the results

You might relate to that – I have spent countless hours on web copy and the refining the rest of my messages. It is different to describe things on paper or web versus when you actually speak to people. Also when you are having conversations – what is the emphasis of your message and what […]

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Is there such a thing as a Marketing Style?

That’s was one of the questions asked last week when I was presenting about the Top 7 Marketing Mistakes that Small Business Owners Make and How to Avoid them. In my presentation, I had said that many people feel that Marketing themselves feels somehow wrong, but the problem is not them or Marketing, but they are […]

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Tips for prosperity in 2015

What have you decided your new year is going to look like? Where would you like to be a year from today? I love this time of the year when everything is so new and everything is possible. People have decided to make the best of the new year and are putting their best foot […]

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Reflecting on results

There are just a few weeks left of 2014 and most of us have started looking back and thinking what has this year brought. Some of us are very happy with the results and others want to go back and fix some key points where things did not quite work out. The hardest part of […]

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Marketing objectives 2015

Setting objectives sounds like hard work, doesn’t it? Some of you might remember a few objectives that you have set that you did not reach and what a loser you felt afterwards? Yet, at the same time objectives are almost a necessary evil. How can you know whether you are able to go on that […]

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Yoga and confident marketing

What is it that connects yoga and confident marketing? This is a question I had to answer just recently. When an organizer of a Meetup group asked me what could they do to bring more movement and play into their regular lecture type sessions, I blurted out – how about yoga and marketing? A week […]

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Putting emotions into marketing message

Recently I have been thinking how emotional marketing is really the key to more confident marketing. I hear too often, even from professional marketing people, that your marketing message is all about providing your client with statistics and case studies that your product is adding value. As if any client was a computer that makes […]

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How to build your confidence?

Have you noticed how you tend to avoid things that seem a bit scary or unmanageable? I definitely do. Right now I am trying to avoid tasks that take a long time to execute. Yet I know that I need to start one day. If I don’t start I will never get where I want […]

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What is confident marketing?

Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very […]

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How niche can help you be successful

In my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously more to that than just showing up as you. One part of being successful in a niche depends on […]

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