Refine your message to double the results

Refine and double

Refine your message

You might relate to that – I have spent countless hours on web copy and the refining the rest of my messages. It is different to describe things on paper or web versus when you actually speak to people. Also when you are having conversations – what is the emphasis of your message and what words you use becomes important. I started this business 2 years ago and I have been growing nicely so far. My message has been consistently about marketing plan and strategy. I have my speaking topics and my whitepaper on the Top Marketing Tips that I have used all that time. They have worked well for me. Usually I get some people raising their hands who want to talk to me from most events where my Ideal Clients are. What my hope for this year was the possibility to at least double the results that I had achieved so far from speaking.

About half a year ago, I started feeling that I need to refine my message. It no longer spoke to me the way it had when I started my business and I also felt the energy was not quite the same from the audience. Read More

Is there such a thing as a Marketing Style?

natural marketing style

Each flower is unique

That’s was one of the questions asked last week when I was presenting about the Top 7 Marketing Mistakes that Small Business Owners Make and How to Avoid them. In my presentation, I had said that many people feel that Marketing themselves feels somehow wrong, but the problem is not them or Marketing, but they are using a Marketing style that does not work for them.

Yes, we all have our individual styles – the most obvious that we notice is the clothes we choose to wear and the way we interact with others (or don’t). If you look at the news from different award shows this season, then you can see how sometimes the dress brings out the best of the person wearing it and sometimes it is just not right. We are all unique individuals and none of us do the same things exactly alike. You probably have noticed when someone is trying to imitate someone else and it feels fake or at least you think that this person is not Read More

Tips for prosperity in 2015

ProsperityWhat have you decided your new year is going to look like? Where would you like to be a year from today? I love this time of the year when everything is so new and everything is possible. People have decided to make the best of the new year and are putting their best foot forward. Yesterday, when we went snowshoeing with my husband, we had never seen such a large amount of vehicles parked in Bragg Creek – everyone had come to either ski or snowshoe and it was like someone had organised an event.

How to keep that freshness and determination to put your best foot forward throughout the year? When do we start giving up and waiting for this year to end to start again in the new one? Well, the last question is easy to answer – according to statistics, by 3rd week of January the majority of people have given up on fulfilling their new year resolutions. This is the 3rd week of January right now, so hopefully you haven’t given up yet. Here are some tips to keep going strong for the next 49 weeks and bring you prosperity in 2015:  Read More

Reflecting on results

Winners never quit and quitters never win!There are just a few weeks left of 2014 and most of us have started looking back and thinking what has this year brought. Some of us are very happy with the results and others want to go back and fix some key points where things did not quite work out. The hardest part of reflecting on results is not judging ourselves. There’s always this nagging feeling, even if things go well, whether they could have gone even better. I know, I do that to myself on a regular basis. This nagger, even if not pleasant, has it’s purpose – it helps us learn from what we have done and put it into a good use later. At the same time, we do not want to get stuck in thinking that just because we could have done better, we have failed.

Looking at objectives that were set is part of reflecting on results. Identifying where our objectives were just wishful thinking, because we did not lay a foundation for making it happen. You plunged into a new venture without any idea how much time it is going to take? Read More

Marketing objectives 2015

Doing-the-same-thing_Albert-EInsteinSetting objectives sounds like hard work, doesn’t it? Some of you might remember a few objectives that you have set that you did not reach and what a loser you felt afterwards?

Yet, at the same time objectives are almost a necessary evil. How can you know whether you are able to go on that trip that Air Canada has cheap tickets for right now, if you are not able to plan your life ahead?

The key is not to use objectives as a way of beating yourself up and using them as a measuring stick of your own worth. All objectives including marketing ones, just help you clarify where you want to put your efforts into for this particular time period and get you to structure your life accordingly. Read More

Yoga and confident marketing


Confident marketing yoga

What is it that connects yoga and confident marketing? This is a question I had to answer just recently. When an organizer of a Meetup group asked me what could they do to bring more movement and play into their regular lecture type sessions, I blurted out – how about yoga and marketing? A week later, I was contacted and asked to put a session together.

When we brainstormed with my yoga teacher (Anton Edwards), we actually came out with quite many connections. We ended up focusing on finding confidence in yourself and unlocking your potential.

How does yoga help you find confidence in yourself?

Read More

Putting emotions into marketing message

Emotions - twins

Emotional Marketing

Recently I have been thinking how emotional marketing is really the key to more confident marketing. I hear too often, even from professional marketing people, that your marketing message is all about providing your client with statistics and case studies that your product is adding value. As if any client was a computer that makes only rational decisions?! Us, humans, usually go for what our heart longs for and then rationalize it for our head. Have you noticed when you really, really want something, you will always find the money and time for it?

Therefore price usually becomes an issue if the heart is not into the product or service under discussion. Emotions are what the really great brands evoke – the difference between truly memorable brands and the mediocre ones.  Read More

How to build your confidence?

Winston Churchill on successHave you noticed how you tend to avoid things that seem a bit scary or unmanageable? I definitely do. Right now I am trying to avoid tasks that take a long time to execute. Yet I know that I need to start one day. If I don’t start I will never get where I want to be.

The same thing with confidence – it takes a desire to be more confident in something. My example is playing golf. When I first went to play with friends of mine, I did not know what to wear, how to behave or what is the etiquette. I was thinking to myself that it had been very unwise of me to agree to go in the first place and commit to wake up at 6am on a Saturday morning? What was I thinking! Since I am a person who does what I have promised, I got up and I went there. The whole way to the golf course my head was filled with the horrors of putting a foot wrong or doing something that I am not supposed to. Read More

What is confident marketing?

CMC Logo 1Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very insecure about doing something.

The same way with marketing  – you will immediately recognize a confident person when you enter the room – they have some kind of a quiet aura about them, they seem grounded and people seem to gravitate towards them.  I am not talking about this brash confidence when you are rude and loud – this is overconfidence, aggression even. The real confidence takes into account others and holds them as valuable and equal. Not better or worse but equal in their own powers and knowledge.

It is difficult to be confident if you are not sure what is expected of you or what you need to do in a situation. If you haven’t been marketing yourself, it would not be easy to just get out there and on with it. Even for the most confident people in their non-business life. Read More

How niche can help you be successful

HummingbirdIn my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously more to that than just showing up as you. One part of being successful in a niche depends on how well you know the needs and ambitions of your clients in that niche and how well your business is focused on them. Establishing yourself as an expert in a particular area is a lot easier than trying to be all things to all people.

What does it take to be successful in a niche?  Read More