About Ave Peetri

I have been working in Marketing roles ever since I graduated with my MBA from Norway. I love the vibrancy and endless possibilities of Marketing. My other big interest ever since high school in Estonia has been psychology – my need to understand people. In my journeys to different countries and working with people from different cultures, I realized that I desire most to help people work together and be successful. That is when I decided to study coaching at Coaches Training Institute (CTI) in London. What I like about Co-active coaching the most is one of the cornerstones: people are naturally creative, resourceful and whole. My job as a coach is to help you find your inner confidence and solutions that you feel inspired to use.

While working in Marketing in USA, Europe and Latin America, I also found that in spite of the differences in cultures, there are certain basic steps of Marketing that are always valid. Whether I was marketing Coca-Cola in the US or England, or my co-owned e-commerce company in Estonia, the basic steps could not be ignored.

When internet came along and there was a lot of hype about internet marketing, I was giving speeches about how still the basic steps of Marketing still apply here. It is not so much about the tools that are used, but mainly about the client and the message. Knowledge of how to apply the tools comes in handy as well, for sure.

I discovered another dimension when working with small and large business owners – the personality of the business owner shapes the message and the choice of clients. The personality and strengths of the business owner also determine the tools used e.g., blogging is not everybody’s natural talent and advertising is cost-prohibitive for many.

When I moved to Canada with my husband, I decided that now is the time for me to bring all this knowledge together and start doing what I truly love. Coaching by Ave Peetri was born and I get to help small business owners find new clients by developing their own confident Marketing style.

Sign up for the Complementary Confident Marketing Breakthrough session with me to find out whether the Marketing you do for your business is helping you fulfill your goals.

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