Before working with Ave I felt uncomfortable at networking events. Although I wanted to find new clients, I strongly dislike pushy sales pitches and was in a constant state of internal conflict over what I should be saying. Sometimes I’d even avoid talking about patents with interested parties to not seem like all I cared about was promoting my own services. Ave showed me that my personality is predominately conversational truth guide, which means I feel the most comfortable talking to people in conversational tones and guiding them to the best solutions for their needs. With her support, I stopped comparing myself to a typical high-pressure salesperson and instead focused on getting to know new people and their unique situations, and providing beneficial patent information and suggestions that I think would add value. Not only am I seeing results in terms of new clients and referrals, I’m feeling much better about the entire sales process and look forward to attending events and conferences.